proxy

Proxy is a project management system designed specifically for law firms and legal departments. Looking to break into a traditionalist industry that isn’t exactly known for innovation, Proxy knew it needed something different: a fun, easygoing brand voice that was instantly distinguishable from the dusty old guard of the legal sector. I helped to develop Proxy’s voice and style, and solely authored the copy for the crown jewel of Proxy’s website: their interactive pricing calculator.